Greater College Park


The Office of Strategic Communications raises the profile of Greater College Park, a private-public effort to revitalize and strengthen the university and surrounding community and to become one of the nation’s top college towns. We created its visual identity and direct the strategy to publicize the dozens of openings of downtown amenities, academic buildings and startup businesses. Through consistent, ongoing media outreach, social media plans, videos, stories and more, we promote the immediate and long-term benefits of this unprecedented development boom.

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Announcements and Media Coverage

Press Release

The Washington Business Journal: ​It’s here: College Park’s first new hotel in decades opens to the public

The Baltimore Sun: University of Maryland launches new Class A office building

Bisnow: With Hotel Opening This Summer, College Park Introduces Rebranded 'Discovery District'

The Washington Business Journal: Huge new retail and residential complex coming to College Park

The Baltimore Sun: Scott Plank partnering with University of Maryland to develop multi-use space in College Park

Terp: Staying Power

Terp: Greater College Park

Campus Partners

Office of the President

Division of Administration and Finance


External Partners

City of College Park

Dozens of real estate developers and businesses



stock picture
stock picture