Stay Fearless

Alumni Association: Stay Fearless Branding


Tasked with creating a new brand platform for the Alumni Association, the Office of Strategic Communications initiated an all-team competition in which three concepts were designed and presented to the association’s leadership. The final product, Stay Fearless, was selected due to its integration with the larger campus-wide Fearless Ideas brand.

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Campus Partners

Alumni Association


Units Involved

Communications, Creative, Marketing, Digital


Brand Guidelines

Alumni Brand Guidelines (PDF)